Are you limiting your brand impact and hindering your growth?
Without fully integrating diversity, equity, and inclusion (DEI) into your company or agency’s marketing strategy and execution, you could be alienating the audiences you want to attract and limiting your market growth. You could be wasting a significant percentage of your marketing spend, and you may even be at risk of brand and reputation damage.
Successful marketing leaders integrate DEI into their brand strategy to build authentic brands and connect with audiences. Not sure where to start? We're here to help. See where your organization’s marketing ranks for DEI best practices.
You’ve probably seen more than few companies get it wrong with DEI. Some communicate with language and images that alienate job candidates and their own employees. Others stumble with insensitive advertising that launch them into a costly crisis. A few suffer devastating market backlash and lasting brand and reputation damage.
Make sure your company doesn’t join them.
How Does DEI Affect Brand Perception?
4 Steps to Inclusive Marketing
Why is Inclusive Language Important?
Is your branding aligned with your company's DEI strategy? Are you actively marketing to the communities your company says it supports, or do you only have a strategy for "diverse" holidays? Do you authentically connect with your audience communities?
If your company and marketing teams lack diversity, how can you produce impactful, multicultural content that tells authentic stories and attracts diverse audiences? You need proven DEI expertise that will help your organization increase its marketing effectiveness and inclusivity.
Capitalize on culture-centric marketing.
Culture is now at the center of how organizations win in the marketplace. Authentic storytelling can be your marketing superpower. In this brief video, CEO and Co-Founder of The Diversity Movement, Donald Thompson, describes how to inspire diverse audiences and increase business results through culture-centric marketing.
Take the 12-point assessment.
See where your organization’s marketing ranks for DEI best practices. You’ll be rewarded with a clear sense of priorities and free resources you can put to use right away.