If you're not approaching marketing with an inclusive lens, you're leaving money on the table and risk alienating consumers. Marketing in today’s society is more than just being the first or best product on the market.
And, our society is becoming more and more diverse. In fact, by 2045, “minorities” will be the majority in the U.S. One in four people in the US have a disability. Are you ensuring your products, services, AND digital platforms are accessible? Did you know that the buying power in the US is $1.4 trillion for Black consumers and $1 trillion for LGBTQ+ consumers? This means that marketing to one prototypical consumer is an antiquated - and ineffective - approach. If you are looking to grow and sustain your business, you need to be proficient in inclusive marketing. It’s critical to business longevity.
Join us to hear from an expert panel of marketing and communications professionals and learn how to:
We’ll teach you how to get it right and explore the cringe-worthy, out-of-touch, and even downright offensive campaigns of brands who’ve missed the mark.
Karen McFarlane has more than 25 years of success helping brands build meaningful and lasting connections with their communities. Karen is the Founder and CMO of The Kaye Media Collective, a fractional marketing group of expert executives and creators solving problems for high-growth companies. Through a strategic partnership, Karen serves as CMO of LetterShop, a boutique marketing and creative agency delivering 360 solutions to startups, nonprofits, and Fortune 1000 companies.