American Marketing Association partners with
The Diversity Movement to support our members and our diversity & inclusion commitment
The Diversity Movement (TDM) helps organizations deliver real-world business outcomes through diversity, equity, and inclusion (DEI). Combining data, technology, and expert content, TDM delivers an employee experience product suite powered by work with 100+ organizations.
“Diversity is not just a thread meant for evolution in the marketing profession. It is anchored in a larger tapestry that belongs to us all, in all spaces and in all things.”
- Ursula E. Littlejohn, Assistant Manager of Professional Communities, AMA
AMA x TDM Content
Best Practices Guide to Inclusive Marketing
Inclusive Marketing: How CMOs and Senior Leaders Can
Integrate DEI into Strategy and Planning
Inclusive Marketing: Integrate DEI to Build Authentic Brands and Create Powerful Content
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MicroVideos
by The Diversity Movement
Learn how to strengthen organizational culture and practice inclusive leadership with microlearning.
These 1-5 minute video lessons are available for AMA Members. Gain insights, tips, and best practices for inclusion, leadership, allyship, and more from this curated library of subject matter experts.
TDM Library
Connect faster to trusted, up-to-date DEI resources
As part of our commitment to providing budget-friendly, up-to-date DEI knowledge for everyone, we've launched TDM Library, a one-stop-shop stocked with how-to guides, podcasts, articles, MicroVideos, webinars, white papers, and more than 700 Q&A.
Whether you have questions about inclusive language, want to help your team leaders be more effective, or need a blueprint to build your DEI practice, TDM Library has you covered. Get your first 14 days free when you subscribe.
DEI Navigator
Curated Content. Certified Experts on Demand.
Building a great workplace culture is hard — don’t go it alone. DEI Navigator provides personalized diversity, equity, and inclusion guidance for an affordable, monthly membership fee.
The demand for successful DEI implementation is more intense than ever, but how can you make progress when you have no playbook and no one to turn to? Now more than ever, you need a community for support, resources, and expert counsel to ensure the success of your DEI initiatives.
Select American Marketing Association on the referral dropdown at checkout and use code AMA10 for 10% off your membership.
Digital Learning Courses
The Diversity Movement's library of online courses provides in-depth knowledge and competency in diversity, equity and inclusion, giving a competitive advantage to professionals in all industries and experience levels. The self-paced nature of our courses provides a great experience for all types of learners, accommodates busy schedules, and provides the psychological safety and space required for learning about complex and nuanced topics.
Register via the links below to receive 10% off course access.
Diversity: Beyond the Checkbox - Essentials
This abridged version of our Foundations course is for those who want to learn more about diversity, but may not be in a position to enact a diversity program.
Diversity: Beyond the Checkbox - Inclusive Marketing
Learn how to win in the marketplace by messaging diverse consumers, ensuring your assets are accessible, and recovering from costly mistakes.
Diversity: Beyond the Checkbox - Unconscious Bias
This 1-hour course dives deeply into what unconscious bias is, who has it, and how to manage yours and help others on the journey to manage theirs.
Diversity: Beyond the Checkbox - Inclusive Language
Learn best practices for inclusive language and the replacements to 100+ common non-inclusive words and phrases to create the culture you want.
The ABCs of LGBTQ+
Gain a comprehensive understanding of LGBTQ+ fundamentals, tips for allyship, and best practices for inclusion in the workplace. It's your ultimate guide to better understanding the LGBTQ+ community.
Diversity: Beyond the Checkbox - Foundations
In TDM's flagship, 5-hour course, go beyond the checkbox to develop a program that fosters a culture where employees thrive and business outcomes are achieved.
The Diversity Leader's Blueprint to Strategy & Implementation
This 5-hour course presents a clear DEI roadmap so you can successfully manage sustainable culture change throughout your organization.
The Diversity Leader's Intensive
Proven Strategy. Expert Instructors. Immediate Application.
Looking for one comprehensive course to teach you everything you need to know to execute a successful, long-term diversity, equity, and inclusion program? This certificate program goes beyond the “what” and “why,” showing you “how” to implement real-world DEI for real-world business outcomes. Turn your passion into skills.
Quick Facts:
- 28 hours of learning over 4 days
- Live, online, instructor-led training plus digital resources
- Complete a project & exam to earn your certificate
- Exclusive community hub for learners
Select American Marketing Association on the referral dropdown at checkout and use code AMA10 for 10% off your registration.
Consulting
Tired of off-the-shelf DEI? So are we.
There are plenty of compliance-based DEI solutions designed to “check a box.” They may deliver some short-term answers, but they cannot — and do not — spark sustainable, systemic change. The Diversity Movement helps clients realize organizational outcomes and business objectives by creating tailored roadmaps to weave DEI into their DNA through strategic planning, recruiting strategies, and employee engagement methods.
TDM LeaderView
Inclusive Leadership Assessment & Development
At a fraction of the cost of most leadership development solutions, LeaderView examines team strengths and gaps across 7 core competencies. Identifying these areas enables teams to become tightly integrated and high-performing units.
With personalized learning journeys backed by TDM’s award-winning content and a visual dashboard to track progress, LeaderView provides tools and insights that cultivate culturally competent leaders at scale.
Featured Resources
Blogs & Publications
Learn best practices around trending topics in DEI, workplace culture, and inclusive leadership.
Podcasts
Tune in for weekly insights from global leaders in business, executive education, and diversity & inclusion.
Webinars
Attend free, monthly webinars on special topics in DEI with industry experts. Plus, watch past webinars.